ROI calculator
Find out how much money your business could save by implementing an employee advocacy program.
Employee Advocacy by Sprout Social
The easiest way to extend your social reach
Eliminate extra work by combining social media management and employee advocacy in one place.
The best brand advocates are you and your coworkers
It’s easy to use
Sprout’s Employee Advocacy platform gives you one place to put all your shareable content so employees can quickly and easily post approved content to their social networks.
It makes a huge impact
Whether your goal is to drive brand awareness, generate leads or attract top talent, employee advocacy can make a measurable difference.
Amplify employee voices to drive real business results
01
Add shareable content
Add a link, upload a photo or video, or duplicate posts you’re already sharing to your brand’s social networks.
02
Draft message ideas
Provide pre-approved message ideas so you and your employees can feel confident they’re staying on-brand.
03
Send targeted communications
Compile content into newsletters or broadcasts to target specific audiences within your organization.
04
Give employees a voice
Employees can explore and follow topics that are relevant to their roles and even suggest content.
05
Click to share
Quickly and easily share posts from the desktop or mobile app with just a couple of clicks.
06
Measure and optimize
Get the data you need and connect results to leads, web traffic, event registrations and more.
Combine social media management and employee advocacy
Request a personalized demo
We’d love to show you how Sprout’s powerful and easy-to-use Employee Advocacy platform can help you increase brand awareness and engagement while reducing risk and driving sales.
What can I expect?
- An overview of our solutions and different use cases for your business
- A live product demo with insight into how to get the most benefit from the platform
- See the power and potential of our tools firsthand with no commitment required
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Ivanti case study
Ivanti created a best-in-class brand ambassador program and saved $500,000 in marketing costs in 2022 through earned media.
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6 Steps to Launching an Employee Advocacy Program
Use this checklist to plan a rollout that encourages maximum participation and supports your long-term business goals.
Explore the full Sprout platform
Professional
$399 per month
Each additional user +$299/mo
Start Your Free Trial
$399 per month
Each additional user +$299/mo
Start Your Free Trial
No credit card required
| Features | Standard Plan | Professional Plan | Advanced Plan | Enterprise Plan |
|---|---|---|---|---|
| 5 social profiles | Unlimited | Unlimited | Customizable | |
|
All-in-one social inbox
|
Included | Included | Included | Included |
| Publish, schedule, draft and queue posts | Included | Included | Included | Included |
| Included | Included | Included | Included | |
| Review management | Included | Included | Included | Included |
| Profiles, keywords and locations monitoring | Included | Included | Included | Included |
|
Tasking and social CRM tools
|
Included | Included | Included | Included |
| Group, profile and post-level reporting | Included | Included | Included | Included |
| Paid promotion tools to boost Facebook posts | Included | Included | Included | Included |
| iOS and Android mobile apps | Included | Included | Included | Included |
| Social listening to uncover emerging trends, brand influencers and competitive intel | Premium add-on | Premium add-on | Premium add-on | Included |
| Employee advocacy solutions to amplify your brand’s organic reach | Premium add-on | Premium add-on | Premium add-on | Included |
| Competitive reports for Instagram, Facebook and Twitter | Not Included | Included | Included | Included |
| Incoming and outgoing message content tagging | Not Included | Included | Included | Included |
| Custom workflows for multiple approvers and steps | Not Included | Included | Included | Included |
|
Scheduling for optimal send times
|
Not Included | Included | Included | Included |
|
Response rate and time analysis reports
|
Not Included | Included | Included | Included |
| Trend analysis for Twitter keywords and hashtags | Not Included | Included | Included | Included |
| Not Included | Included | Included | Included | |
|
Helpdesk, CRM and Social Commerce integrations.
|
Not Included | Included | Included | Included |
|
Message Spike Alerts for increased message activity
|
Not Included | Not Included | Included | Included |
|
Digital asset and content library
|
Not Included | Not Included | Included | Included |
|
Chatbots with automation tools
|
Not Included | Not Included | Included | Included |
|
Saved and suggested replies
|
Not Included | Not Included | Included | Included |
|
Inbox rule builder for automated actions
|
Not Included | Not Included | Included | Included |
|
Custom Link Tracking
|
Not Included | Not Included | Included | Included |
|
Twitter surveys to define CSAT or NPS
|
Not Included | Not Included | Included | Included |
| 24/5 prioritized customer support | Not Included | Not Included | Not Included | Included |
| Exclusive implementation and onboarding to get teams up-and-running quickly | Not Included | Not Included | Not Included | Included |
| Advanced analytics to measure success across all social channels | Not Included | Not Included | Not Included | Included |
| Premier consulting services | Not Included | Not Included | Not Included | Included |